The confidence question: dealing with imposter syndrome

That’s your name up there, isn’t it?

Your name on that website, your name on that profile and your name on that business card.

And it gives you the jitters.

You ask: Does anyone know the truth? Will people find out? Do I look like a joke? Why would anyone listen to me?

You tell yourself you’re a fluke. That your success up to this point has been dumb luck.

Those compliments you received on your writing? The great results from that advertisement you wrote? That was just people being polite.

Yup. That’s that voice.

Continue reading “The confidence question: dealing with imposter syndrome”

How to start your own copywriting business

So you want to work for yourself? The lure of being a self-employed copywriter – choosing which projects you work on, having the freedom to set your own hours and working from home are all pretty appealing factors. But other than plucking up the courage, how do you actually get started?

Here are a few thoughts to keep in mind.

Continue reading “How to start your own copywriting business”

What do clients really want from a freelance writer?

How do you keep your clients happy? How do you ensure you’re giving clients what they need, adding real value, and moving from being an expense, or overhead, to a trusted adviser?

Make them look good

As a writer, often your job is simply to make your client look good. Continue reading “What do clients really want from a freelance writer?”

How to keep coming up with new content ideas when your creative well has run dry

As writers, whether you’re involved in blogging, content marketing, social media marketing, or other forms of writing, there are times when you, quite naturally, feel as though you’ve run out of ideas.

It’s not just about having topics to write about, but also original topics, with original insights – something of value that you can add. So how do you find those ideas when your inspiration has run dry?

You panic.

No, wrong answer. You don’t panic.

Well, maybe you do. But then you pick yourself up and have A Little Talk to Yourself, and you: Continue reading “How to keep coming up with new content ideas when your creative well has run dry”